Saturday, March 29, 2008
High Finance
We don't doubt the sincerity of Sierra Club poobahs when they claim that endorsing new Clorox green products was meant to promote less toxic alternatives. We are curious, though, about how big a bag of cash the Oakland-based Clorox sent across the Bay Bridge to the San Francisco-based national headquarters of Sierra Club to clinch the deal, but the main hitch seems to be that the club's corporate honchos failed to follow their own rules of procedure for making the marketing decision. By neglecting to consult its staff and membership, and trying to hide the deal until it was done, Sierra's top brass seems to be acting more like the industry it supposedly keeps an eye on. Their recent punishment of a membership chapter that complained about the secret, illegal deal cut at headquarters sounds like really bad PR.
