Thursday, July 21, 2005
Culture of Imbeciles
There are two parallel counterrevolutionary confusionist tactics: the partial cooption of new values, and a deliberately anticultural industrially facilitated production (novels, films), the latter being a natural continuation of the imbecilization of young people begun in their schools and families.
It is no longer a matter of noting the increasingly massive use of commercial publicity to influence judgments about cultural creation. We have arrived at a stage of ideological absence in which advertising has become the only active factor, overriding any preexisting critical judgment or transforming such judgment into a mere conditioned reflex. The complex operation of sales techniques has reached the point of surprising even the ad professionals by automatically creating pseudosubjects of cultural debate.
The abundance of televised imbecilities is probably one of the reasons for the American working class’s inability to develop any political consciousness.
--Guy DeBord, 1957
It is no longer a matter of noting the increasingly massive use of commercial publicity to influence judgments about cultural creation. We have arrived at a stage of ideological absence in which advertising has become the only active factor, overriding any preexisting critical judgment or transforming such judgment into a mere conditioned reflex. The complex operation of sales techniques has reached the point of surprising even the ad professionals by automatically creating pseudosubjects of cultural debate.
The abundance of televised imbecilities is probably one of the reasons for the American working class’s inability to develop any political consciousness.
--Guy DeBord, 1957
