Wednesday, April 26, 2006

 

Behavior Modification

"The mission of PSYOP is to influence the behavior of foreign target audiences to support US national objectives. PSYOP accomplishes this by conveying selected information and advising on actions that influence the emotions, motives, objective reasoning, and ultimately the behavior of foreign audiences.

Behavioral change is at the root of the PSYOP mission. Although concerned with the mental processes of the target audience, it is the observable modification of target audience behavior that determines the mission success of PSYOP."

--from Chapter 5 of Field Manual-Interim, No. 3-07.22, Counterinsurgency Operations, Headquarters, Department of the Army, Washington, D.C.
http://www.fas.org/irp/doddir/army/fmi3-07-22.pdf

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